Discovery Holiday Parks has purchased the Tanunda Caravan and Tourist Park for $5.25 million.
The seven plus hectare site is located on Barossa Valley Way, Tanunda and currently consists of 273 sites, made up of three luxury villas, 35 cabins and 218 caravan and camping sites, 121 of which are powered.
Tanunda’s only caravan park will be renamed Discovery Holiday Parks – Barossa Valley and Discovery Holiday Parks has plans to upgrade the facility through significant infrastructure investment.
Grant Wilckens, CEO of Adelaide-based Discovery Holiday Parks, said the Tanunda park meets all the criteria of the company’s growth strategy and is a significant addition to its portfolio that now stands at 33 parks – and more than 6,500 accommodation sites – located in some of the country’s most spectacular settings.
“As the country’s largest holiday park accommodation owner and operator, we’re committed to further growth and are always on the lookout for parks in key locations,” Mr Wilckens said.
“We wish to build on the current mix of park accommodation options available, enhance the tourism experience for our customers and grow tourist numbers.
“In Discovery Holiday Parks – Barossa Valley, we have a facility that ticks all the boxes.
“It lies in the heart of the country’s most famous and celebrated wine region and its mix of luxury and standard accommodation options, powered and unpowered sites, and recreational facilities have long appealed to our core target markets of families, touring couples and the so-called grey nomads.
“Our next step is to invest in the park through general facility improvements and develop more cabin accommodation to further capitalise on the area’s enormous tourism opportunities.”
The purchase of the Tanunda Caravan and Tourist Park is in line with Discovery Holiday Parks strategy to have Australia’s most desirable caravan park locations that offer the best possible visitor experience for the caravanning, camping and holidaymaking communities in its portfolio.
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